#1: Only Five Percent Of UK Readers Would Pay For Online News
"If their favourite news site begins charging for access to content, 75% of people would simply switch to an alternative free news source. Just 5% of those readers would choose to pay to continue reading the site. And 8% would continue reading the site’s free headlines only."#2: Readers Prefer Subscriptions To Micropayments
"Per-article fees (ie. micropayments) are the favourite option for 21 percent. A day pass giving unlimited articles within a 24-hour period is favoured by 26 percent. But a subscription of up to a year is the most desired model, supported by 54 percent."#3: How Much Do Readers Say They’d Pay?
"Answer: as close to nothing as they can get away with... That’s a wake-up call to publishers who think their content is worth something - in this day and age, it will have to work hard to earn a fee."#4: Will bundling a newspaper subscription help?
"While only five percent of people who read a news site at least once a month told us they would pay for online access, when you throw in a free or discounted subscription to the printed paper, that rises to a combined 48 percent. ... The message is loud and clear - people continue to believe that touchable products command tangible economic value but, divorced from physicality and its associated costs, that digital content should manifest itself cheaper."

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